Blogging on Instagram is microblogging because of the 2,200 character limit for captions versus the no limit on traditional blogging platforms. Instagram bloggers with 15,000 active followers can earn around $200 per sponsored post.
Many people start an Instagram blog to sell products out of the gate. It has the easiest setup process and you won’t pay a dime until you make a sale. Get started for free today.
1. Create an Instagram account
However, many prefer to use their full name as a username to build a personal brand.
Download the Instagram app from Google Play (Android) or the App Store (iPhone).
If you’re using Android, sign up with your email address or phone number. If you’re using an iPhone, select Create Account and enter your phone number. Alternatively, you can use a single sign-on by selecting your Facebook credentials.
Make sure you have a public profile instead of a private one if you don’t want to allow only friends and family to read your blog.
When learning how to start an Instagram blog, the key to achieving consistent growth is to give your audience what they expect. If you’re a travel blogger on Instagram and then post a sponsored ad for a recliner, you’re not only confusing your followers, but you’re also potentially unsubscribing. By choosing a niche for your Instagram blog, you’re telling people who come to your blog exactly what kind of content they’ll get if they follow you.
You must consider carefully when choosing a niche. Although you can change your focus later, it can confuse your audience. Some Instagram bloggers start with a broad category like a lifestyle blog before settling on a narrower niche like travel or parenting. It’s also important to understand that many Instagram bloggers will also eventually create a blog on the site, which has no character limits.
Within the travel niche, you can be even more specific. Some Instagram blogs focus only on domestic travel or international travel. Other travel niches include solo travel, grand travel, family travel, and pet travel. There’s even a traveler on Instagram who’s dedicating her account to camping in her living room thanks to the COVID-19 pandemic.
Some Instagram bloggers are traveling for success by organizing travel tours. Many bloggers also teach others how to travel more, whether it’s through travel rewards through credit cards or selling everything you own to travel.
A lifestyle blog on Instagram often features photos and posts of daily activities, hobbies, or insights. These bloggers tend to stick to a few categories rather than posting anything and everything they enjoy. For example, a lifestyle blogger might post about family, travel, food, and money.
These brand partnerships are often sponsored posts where the Instagrammer gets paid for a static Instagram post or Instagram story about a product. Sometimes they do affiliate programs with different brands and earn a commission for any referral sales.
Food bloggers on Instagram are also popping up in many areas. You have bloggers talking about things like baking, grilling, sous vide, and candy. Some bloggers are on diets like keto, paleo, and gluten-free. Some bloggers also choose to showcase food found during their travels or only food from a specific location, such as food carts in New York.
Food bloggers on Instagram can monetize their blogs by partnering with a brand, writing cookbooks, or creating their kitchen gadgets. Sous vide bloggers showing a recipe that uses sous vide can provide a list of their favorite sous vide machines when using affiliate links.
These topics include personal finance, credit cards, paying off debt, making money, investing, and even niche investment areas like Forex or cryptocurrency. Popular money bloggers have created tools like budget binders and planners.
2. Take or remove attractive pictures
The photos you share must match your brand identity design so that the style of your image is recognized as yours before a user verifies that it is.
This aesthetic should remain consistent across all of your Instagram posts. This helps create a cohesive look for your profile. It’s important to note that you don’t always have to use your images to post. There are many free photo websites such as Pexels and Pixabay. Many of these images do not require attribution, but it’s best to check what restrictions are on each photo.
3. Use relevant hashtags to increase discoverability
These hashtags allow users to find news about a given topic.
You can use up to 30 hashtags for static posts. By using hashtags, even non-followers can find your content if they search for a specific hashtag.
With it, you enter the hashtag you want to use and it offers you suggestions of similar hashtags or hashtags commonly used with that hashtag. The program will let you know when you reach the limit of 30 hashtags for your caption.
4. Communicate with other Instagram users
The whole point of using social media is to be social, including interacting with other users on Instagram. When you interact with other users, they are more likely to view your profile and microblog.
5. Use Instagram Stories
A story acts like a slideshow that is only available for 24 hours in your Instagram stories feed unless you choose to show it. When you add an Instagram story, it stays on your profile in the Highlights section until you delete it.