TikTok is the fastest-growing social platform. It is fast becoming a popular social platform for young people. The heart of TikTok is of course videos. Even if you intend to use influencers for most of your TikTok marketing, you should still open an account for your brand and use it to create and share some videos. But that doesn’t mean you should simply port your 30-second TV ads to TikTok.
Many brands have decided they want to have a TikTok presence. TikTok is so new that many brands and marketers are still unsure of its relevance to them or the opportunities it offers.
5 Tips for TikTok Marketing Strategy:
- Use appropriate hashtags
- Include TikTok influencers in your campaign
- Use TikTok effects in your posts
- Use TikTok ads
- Set a hashtag Challenge
Tags on TikTok
Younger generations are very cynical about traditional advertising. They have largely stopped watching mainstream television, listen to the radio less than their elders, and get more news through social media than newspapers. They use online ad blockers and “suffer” from banner blindness, which renders most overt online marketing useless.
TikTok Basics
You can either upload your videos in the app or externally and upload them to TikTok. You can also record music and add it to your video. You can interact with people on TikTok through views, likes, comments, and shares.
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Specific TikTok Marketing Tips
1. Use appropriate hashtags
If users click the “Discover” magnifying glass at the bottom of the screen, they’ll see a list of videos sorted by popular hashtags.
Use appropriate hashtags
We previously looked at how to best use hashtags on TikTok in our Ultimate Guide to TikTok Hashtags. Some of the benefits for a brand using TikTok hashtags are:
- To increase the reach of your content
- To identify competitors
- To get more followers
While you should include relevant hashtags in your videos, you should probably avoid the most popular general hashtags. Your videos are more likely to drown in a sea of content. Making your videos stand out in slightly less popular categories is better. As with all marketing, you want your videos to be seen by the people most relevant to your campaign, so don’t focus on hashtags just because they’re famous.
2. Include TikTok influencers in your campaign
It is no accident that some people become influencers on social platforms. That’s why it pays for most businesses to build productive working relationships with people who influence their potential customers. These are exactly the types of people you want on your side when you’re running your TikTok marketing campaigns.
3. Use TikTok effects in your posts
As you can imagine, with millions of videos shared on TikTok, you have to do something different to stand out from the crowd. You’ll find them under the Effects tab divided into Trending, New, Interactive, Editing, Beauty, Funny, World, and Animals.
TikTok includes a green screen effect that allows you to use an image of your choice to replace the background of the video, similar to what you often see on TV and in movies.
4. Use TikTok ads
TikTok now has a formal advertising system that makes it easy to advertise on the platform. They offer three types of ads:
Native in-feed ads – These are the closest thing to traditional advertising on TikTok. You can add website links and order buttons to your ad. They are skippable ads and you can use them in several ways.
Hashtag Ads – With these ads, a banner ad is shown to the user that takes the user to a page with the instructions and rules of the challenge.
Brand Takeover Ads – Use a combination of images, GIFs, and video clips that link to a landing page or hashtag prompt.
5. Set a hashtag Challenge
One type of TikTok advertising involves hashtag sponsorship. Hashtag challenges are viral on TikTok. A good hashtag challenge will succeed in encouraging people to talk about your product offline and on other social networks. Even big companies like McDonald’s got in on the act – in their #bigmactiktok challenge, fans had to pick their preferred Big Mac singing genre and then dance and upload a Big Mac singing video.
Many businesses find the best way to get around this disdain for advertising is to upload videos of people using their products. For example, you could provide a series of tips on how to get value from your product, or you could explain how to use some of its more obscure features (and show what benefits they would offer the viewer.
