When I first started internet marketing, I made the mistake of not understanding how to increase website traffic. I believed that the number of pages I could create and promote would be enough to increase the website’s search engine rankings.
This turned out to be a big mistake. Many of my competitors were building and optimizing their websites faster than I was and getting to the top with much less effort.
I didn’t realize that website visitors respond to certain types of content and not others. If I produced a lot of blog posts, I would attract more visitors.
Increase website traffic. However, this kind of content did not convert as well as other forms of content such as videos or images. So I created a series of infographics that included the keywords I used to optimize the website.
Each of the infographics had a specific task that would help drive traffic to the site. The first was called ‘High-Quality Content’.
It was about ten blog posts that I wrote based on my research. The next was called ‘Domain Names: How to Pick the Right One’ and discussed the importance of choosing a Google-recognized domain name.
I also mentioned that I don’t want to be known as a plain old black hole for people who come and go. That’s not true either, but since then my ratings have actually improved quite substantially.
I created an article and used this format in the body.
This helped increase my site’s ranking by adding backlinks to the resource box below the article.
All of the content marketing and promotion methods above are just a few of the many strategies I use to improve my site’s rankings.
One of them is called cold outreach. This means that I am not promoting anything to my existing customer base, but I am giving information away.
Some of the things I provide are information about how to use my product or how to get more information from my website.
What is cold outreach?
Cold outreach is actually the opposite of trying to stuff keywords. You see, most people search for the keywords they are looking for, but they don’t specifically search for any key phrases in the content of your page.